Gluten-Free Trends in 2018
Get in the gluten-free game — What you need to know about 2018 trends
The food industry is always changing. Stay on top of the trends this year by checking out these gluten-free trends in 2018.
We’ve seen gluten-free products become a trend in the last few years, but just how trendy are they? According to Markets and Markets, the global market for gluten-free products reached $3,770 million in 2012 and has since grown to a whopping $6,206.2 million in 2018.
With the various health benefits of a gluten-free lifestyle comes the increase in the demand for gluten-free products as even gluten tolerant consumers jump on the trend. And, as times change, so do trends. Here are some gluten-free trends in 2018:
What Consumers Want
Gluten-free products are generally perceived to be healthier options than foods that contain gluten. However, consumers are now looking for even more in their gluten-free foods. While already healthy, shoppers now want to see additional health benefits from gluten-free foods.
According to FoodNavigator, a study of consumer attitudes carried out by DuPont Nutrition and Health in France, Italy, Spain, and the UK found that there is “untapped potential” for gluten-free food manufacturers to create foods with even more nutritional benefits. Focusing on occasional gluten-free consumers for whom it’s a lifestyle choice rather than a medical necessity, the survey reinforced the idea that gluten-free products are perceived as healthier options. However, the study also found that consumers want the most nutritional options they can get.
“In addition to gluten-free, consumers are looking for improved nutritional profile and simplified ingredient declarations,” says Lena Hamann, strategic marketing manager, bakery EMEA, DuPont Nutrition & Health. Consumers were particularly interested in foods that claimed to be high in fiber, free from added preservatives, low in saturated fats, carbs, and calories, DuPont Nutrition & Health told FoodNavigator.
Where Consumers Want It
North America and Europe are the leading gluten-free products market, Markets and Markets says. In fact, together they shared more than 88 percent of the market in 2012. Overall, North America dominates this industry as the largest market for gluten-free products with the United States as the leader.
Europe, however, is seeing an increase in demand for gluten-free products as concerns for celiac disease and gluten intolerance rise. Europe saw a huge growth in previous years, and it’s only expected to continue growing in the future. The leader of the European gluten-free market is Germany.
Say Hello to More Gluten-Free Options
The global gluten-free products market size is expected to grow at a compound annual growth rate, or CAGR, of 9.3 percent from 2015 to 2025. As the industry grows, companies are producing more gluten-free products and better gluten-free products for consumers.
Looking for a cookie without gluten? You’ll likely be able to find some impressive options. Gluten-free bakery products will be increasing and improving in the future, as bakery products are some of the most highly consumed products all over the world, according to Grand View Research.
Additionally, gluten-free pasta and gluten-free rice are anticipated to provide large growth opportunities for those in the industry. Other products such as gluten-free chocolate and other gluten-free deserts as well as gluten-free crackers and other snacks are expected to rise in demand and quality as well.
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